Privacy Policy

Copyright Notice

This privacy policy was written by NotAVGLaw.com and is protected by federal copyright law. It's not just against the law to copy and paste this for your own website; it's a really bad idea. The information this website collects is probably different from what you collect, and you haven't taken our course to understand the importance of the legal promises you're making here.

Defined Terms

This is a legal document and you should read it carefully.

When the first letter of a word is capitalized in this document, it has a special and specific meaning. We call those words "Defined Terms," because we're going to give you a definition of what each term means as used in this document.

Company – Clarissa White

Website – clarissawhite.com, including local.clarissawhite.com and any page hosted under clarissawhite.com

Privacy Officer – Clarissa White

When you see a plural or a plural possessive pronoun, such as "We" and "Our," that refers to the Company.

Collecting and Using Your Personal Information

Most actions you take on the Website will relay certain information about you to the Company.

Information Collection Categories

Contact Information

When you fill out one of our forms (such as a contact form, a request for a free resource, or a waitlist), or make a purchase with Us, we collect the information you provide so we can communicate with you and deliver what you asked for.

This might include your name, email address, and, where a form asks for it, your city and province or details about your work.

If you use social media, and give us your social media information, we use that information to view your social media. Sharing your social media with us may tell us who you follow, who follows you, and your likes or interests. Your privacy settings for social media can be adjusted in the settings menu of your social media provider.

Financial Information

When you make a purchase on the Website, your payment is collected by our payment processor, Stripe. Stripe collects your billing details and the bank or credit card information you provide, and shares with us what we need to confirm and deliver your purchase, such as your name, email address, and what you bought. Your full card or bank details are not sent to us.

Profile Information

When you fill out one of our forms, or make a purchase, we create a profile for you so we can identify you. If you purchase a digital product, then we use your information to provide you with access to your purchase.

As you navigate the Website, your computer relays information to us that we use to optimize the Website, improve user experience, and make strategic business decisions about our products and services.

We use session analytics, which means that while you are on our Website we are using software to tell us what pages you click on, how long you stay there, and how you generally navigate the Website. This information tells us how we can improve user experience, how successful our advertisements have been, and how to make our content more accessible.

Analytics, including the session analytics we use, may collect information about your computer specifications, internet connection, and IP address. Your IP address is a unique identifier that tells other computers the path to take to communicate with your device. That kind of data can communicate private information about you. For example, connecting to the internet via a coffee shop's wifi tells the analytics tool that you are at the coffee shop at the time you access the Website. Smart devices like your smartphone can tell when another smart device is nearby. If a nearby device has given permission to advertisers to access its location, then those advertisers can deduce that you are also near that location. We don't collect your location information, but accessing our Website while near other devices might allow advertisers to deduce your location, and they could send you targeted ads. Also, your computer's specifications could communicate what kind of device you prefer to use, or what you prioritize in your devices.

How Long We Keep Your Information

We keep your Contact Information only as long as necessary for the purposes outlined in this Privacy Policy. We retain Contact Information as required by law, if applicable. We retain Contact Information necessary to enforce legal agreements and resolve disputes.

We do not keep your financial information. The financial information you provide is processed via Stripe. Stripe may retain your information for their company's purposes. Review their privacy policy for more information.

We keep your Profile Information as long as necessary for the purposes outlined in this Privacy Policy.

Aside from the Contact Information we keep for legal purposes, you can ask us to delete collected information. To do that, contact the Privacy Officer listed at the end of this Privacy Policy.

Cookies, Pixels, and Tracking Signals

Cookies are not just tasty treats. A cookie is also a piece of information recorded by your web browser. This allows your web browser to recognize places you have visited. For more on cookies, see this fact sheet from the Office of the Privacy Commissioner of Canada.

Pixels aren't just the tiny colorful squares on your device's screen. A pixel, also known as a beacon, or pixel tag, is a small piece of code that tells an advertising company that a page was visited or something was clicked on.

Here is what the Website actually does:

• Analytics are cookieless. We use PostHog to count page visits and see which parts of the Website get used, so we can improve it. It is set up so that nothing is stored on your device: no cookies, no local storage. It does not need your consent, and it does not identify you.
• The advertising pixel only loads if you say yes. On the pages where we measure our advertising, you will see a short notice asking whether the Meta pixel may load. If you choose "No thanks", or your browser sends a Global Privacy Control signal, the pixel is never loaded and no request is sent to Meta from your browser. You can change your answer at any time using the "Cookies" link in the footer of those pages.
• Preferences you set on the Website (for example, dark mode, or your progress in one of our free tools) are kept in your own browser's storage and are never sent to us.

If you say yes to the advertising pixel, Meta may set its own cookies and receive technical information about your device and the pages you visited, which Meta uses to measure our advertisements and to show them to similar people. Meta's handling of that information is governed by Meta's privacy policy.

You can also instruct your browser to reject all cookies. The Website will still work, but some conveniences, such as remembering your dark mode choice, will not.

Email Marketing

Email is the backbone of most online marketing in the twenty-first century. Your email is valuable to us, and your privacy is valuable to you. We take care to ensure that your email other data is used in a respectful manner, and we keep your email confidential. We do not sell or in any way share your email in exchange for remuneration. Occasionally, Company does partner with third parties to provide joint education, resources, products, or services. In these cases, your participation is deemed consent for us to share any information you provide to us to that third party.

Company's emails will comply with applicable laws including Canada's Anti-Spam Legislation (CASL). Each email will clearly identify that it is from the Company along with a place for you to unsubscribe from our email list. Occasionally, the technological systems we rely on to remove you from our email list may fail to unsubscribe you. If you continue receiving unwanted emails, please reach out to the Privacy Officer.

Unsubscribing from Company's email list will remove you from our routine promotional emails and informational emails about podcasts, blog posts, and other resources we may have to share. However, you may still receive information about programs, services, or products you have bought from Company.

Information Disclosure

Company will disclose your personal information only when necessary to provide services, programs, or products to you, or when necessary to work with third parties like lawyers or collection agencies to enforce these terms or any other terms between you and Company. We may also disclose your information when we are otherwise legally required to do so.

Securing Your Information

We make best efforts to ensure the security of your information using industry standards and reasonable methods. We rely on reputable and reliable third-party vendors to collect basic information. If you work with us in a one-on-one capacity, we may collect additional information from you that is necessary for us to provide our services. For this data, we use reputable third-party platforms designed for these purposes.

Who Exactly Sees Your Information?

Analytics

We use the following companies for analytics:

• PostHog (cookieless website analytics: page visits and which parts of the Website get used; stores nothing on your device)
• Meta Platforms (the Meta pixel, only if you say yes to it, and the Conversions API), to measure how our advertisements perform

Service Providers

We use the following companies to run the Website, store the information you submit, and send our emails:

• Cloudflare (website hosting and form handling)
• Supabase (data storage)
• Resend (email delivery)
• Google Fonts (the Website's typefaces are loaded from Google)

Where Your Information Is Stored

Some of the companies we use, including our payment processor, our email provider, our data storage provider, and our advertising and analytics providers, store or process information outside Canada, mostly in the United States. While your information is in another country, it may be accessed by the courts, law enforcement and national security authorities of that country.

Marketing

We sometimes include affiliate links in our emails and on the Website. If you click one and make a purchase, we may earn a commission. The businesses behind those links can't see your email address, but if you click on a link to their website, they can see that and their website may collect information about you.

Payment

When you make a purchase on the Website, your financial information is transmitted to a third party payment processor. The payment processor has their own privacy policy, which you should read before making payments.

We use reputable payment processors who adhere to the standards set by the Payment Card Industry Security Standards Council.

Our payment processors are:

• Stripe

Your Canadian Rights

Company is based in Nova Scotia, Canada, and handles personal information in line with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA). This Privacy Policy is governed by the laws of the Province of Nova Scotia and the federal laws of Canada applicable therein, and any dispute about it shall be heard exclusively by the courts of the Province of Nova Scotia.

You have the right to:

• ask what personal information we hold about you, how we use it, and who we have shared it with;
• get a copy of that information;
• ask us to correct information that is inaccurate or incomplete;
• withdraw your consent to our use of your information, subject to legal or contractual limits (unsubscribing from our emails withdraws consent to marketing emails); and
• complain about how we handle your personal information.

To do any of these, contact the Privacy Officer listed at the end of this Privacy Policy. We may need to verify your identity before we act on a request. If you're not satisfied with our response, you can complain to the Office of the Privacy Commissioner of Canada at priv.gc.ca.

Your California Rights

The California Consumer Privacy Act (CCPA) is a law that protects consumers residing in California. The policy in this section applies only to California residents.

The CCPA gives you

• The right to know about the personal information a business collects about you and how it is used and shared;
• The right to delete personal information collected from you (with some exceptions);
• The right to opt-out of the sale or sharing of you personal information; and
• The right to non-discrimination for exercising your CCPA rights.
• The right to correct inaccurate personal information that a business has about You; and
• The right to limit the use and disclosure of sensitive personal information collected about you

To exercise your CCPA rights, contact the Privacy Officer. Your identity will need to be verified before we release, alter, or delete your personal information. Since anonymized data about you can't be identified, we won't be able to delete that information.

If you think we have inaccurate or incomplete information about who you are, please contact the Privacy Officer.

You can learn more about your privacy rights as a California resident by visiting https://cppa.ca.gov/

Your European Union Rights

The General Data Protection Regulation (GDPR) is a law that governs information and privacy rights for people within the European Union. The policy in this section only applies to European Union residents.

We will retain any information you choose to provide to us until the earlier of: (a) you asking us to delete the information, (b) our decision to cease using our existing data providers, or (c) the Company decides that the value in retaining the data is outweighed by the costs of retaining it.

You have the right to request access to your data that the Company stores and the rights to either rectify or erase your personal data. You have the right to seek restrictions on the processing of your data. You have the right to object to the processing of your data and the right to the portability of your data. To the extent that you provided consent to the Company's processing of your personal data, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based upon consent that occurred prior to your withdrawal of consent. You have the right to lodge a complaint with a supervisory authority that has jurisdiction over issues related to the General Data Protection Regulation.

We require only the information that is reasonably required to enter into a contract with you. We will not require you to provide consent for any unnecessary processing as a condition of entering into a contract with us.

Children's Protection

Company does not knowingly collect, either online or offline, personal information from persons under the age of sixteen.

If you are under 18, you may only use the Website with permission of a parent or guardian. Your parent or guardian must read this privacy policy. If you, your parent or guardian, believe you have conveyed information to the Website, contact the Privacy Officer to make sure it is deleted. In some circumstances, the law may not require or permit us to delete the information. We will make every effort to delete any information you have provided, however, we cannot guarantee comprehensive removal.

Links to Other Sites

Our Website may contain links to other websites that we don't control. Visiting those sites subjects you to their privacy policies. We are not responsible for how those websites handle your information. You assume full responsibility for the consequences of clicking on the links or visiting the websites.

Contact Us

We have a designated Privacy Officer. If you need to request copies of your personal information, or have questions about this policy and our privacy practices, contact:

Privacy Officer: Clarissa White, hello@clarissawhite.com